A video on your website can attract attention and convert visitors into leads. Unlike written content, which is geared toward collecting email addresses and contact information, a video can help people visualize a solution to a problem or offer. The goal of a video is to educate and elicit an action. In addition to attracting traffic, videos can generate leads by educating and entertaining viewers. So why is video so important?
A video on your website helps you build brand recall and encourage future customers to remember your brand. In addition to being a powerful website marketing tool, videos are also highly shared across distribution networks. If your video is entertaining and compelling, people will share it on their social media pages, increasing your online visibility and increasing your chances of getting more traffic. In addition to the audience and the search engines, videos can even go viral.
Video is a powerful content marketing tool. It has been proven that people are more likely to trust video than a written piece. Studies have shown that 39% of business decision-makers visit a marketer’s website after watching a branded video. Whether you’re selling a product or service, videos can help your business increase your brand image. It will also improve your SEO and drive traffic to your homepage.
Videos are highly effective at making complex points more understandable and relatable. Ad Council research has shown that 4X of consumers are more likely to watch a video than read an article. In addition, they have more emotional impact and can leverage the viewer’s emotions to drive action. This makes video a powerful website marketing tool and an important part of your overall strategy. This is why a video is such an effective website marketing tool.
Using video can improve the effectiveness of your website. According to a study by Deloitte, 80% of Americans check their phones eight times a day. Moreover, 75 percent of video viewing is performed on mobile devices. This means that if you use videos, your site is a more effective and profitable marketing tool. This is also true for email. In fact, nearly half of all emails sent to consumers contain a video.
Using video as a website marketing tool is an effective way to increase brand awareness and build trust among audiences. The use of video on your website can also increase sales. When done correctly, it can help boost your brand awareness and make it easier to sell a product or service. In fact, it can also lead to more engagement. Therefore, the use of video is essential for your website.